About
At the heart of this platform is Wild Aims, a community-driven campaign dedicated to rewilding the Pioneer Valley and the Northeast. The goal is simple but essential: to bring native plants and pollinators back into our back gardens, front yards, and shared public spaces. By making space for nature to return, we restore balance, protect biodiversity, and create healthier environments for future generations.
Through Wild Aims, I design and offer items that directly support this mission. From educational manuals and lawn signs to rewilding-themed apparel, every product helps fund free resources, workshops, and public awareness campaigns. These pieces are not just things to wear or display; they are tools to spread vital information, making rewilding accessible to everyone. It is about community, action, and transforming the way we care for the land beneath our feet.
Amé Charles: The Label
Alongside this mission lives Amé Charles, my fashion label. Amé Charles represents my personal creative journey: high-fashion, sustainable pieces that reflect both craft and conscience. Many designs are one-of-a-kind, crafted using natural fibres, antique or recycled elements, and always made with slow, thoughtful processes.
My passion for fashion began when I was young, sewing patches and embroidering my clothes to make them feel like my own. But it was not until I left my traditional studies behind and embraced a creative path that I truly found my purpose. Attending college in a converted lace factory, I began to thrive, feeling for the first time like I belonged. That environment, along with my meditative practices, gave me the courage to embrace my talent and see fashion as a form of personal empowerment.
From that moment on, fashion became my language: a way to connect, inspire, and express. I believe that fashion has the power to uplift and that what we wear can make an impact, not only on how we feel but also on the world around us.
At Amé Charles, sustainability and ethical craftsmanship are woven into everything we create. From my collaborations with artisans in the UK, US and Ukraine, to my hand-finished pieces made in my Easthampton studio, I am committed to supporting slow fashion and offering inclusive designs for all body types. Every piece is thoughtfully created with sustainability at its core, using natural fibres, hand-finished details, and often featuring antique or recycled elements.
I design for the fashion-forward individuals who care about our planet, those who want to wear something bold, beautiful, and environmentally conscious. My hope is that when you wear Amé Charles, you feel empowered, emboldened, and connected to a greater purpose.
As the brand continues to grow, I envision Amé Charles as a platform for fashion activism, spreading messages of hope, sustainability, and empowerment. My dream is to pioneer the creation of faux furs made from natural, sustainable materials, taking the luxurious textures of fashion and turning them into eco-friendly masterpieces. The future holds exciting projects, collaborations, and new collections, all staying true to my mission of creating timeless, sustainable pieces that leave an impact.
Two Paths, One Purpose
Both Wild Aims and Amé Charles share the same soul: helping people reconnect with the natural world, whether through what they wear or how they garden. My vision is to create a platform where fashion activism and ecological activism stand side by side. Together, we can rewild our landscapes, our wardrobes, and our ways of living.